Advertising Opportunities

Advertising with Embassy is cost effective and an excellent way to get your company exposed to the embassy officials seeking to buy goods and services during their stay in London.

We have a number of publications some printed and others digital, giving you a  range of options on how you want to target your audience.

Embassy Publications:

Embassy News
This monthly digital newsletter is sent to our entire network giving you the opportunity to do banner advertising and leading the diplomats to your landing page.

Diplomatic Diary Dates
A second monthly digital publication with essential dates for the diplomats diaries. Again, another opportunity for banner advertising to the Embassy Network.

Education Guide
This is a printed guide for the Education attachés with regards to the UK education system, with overviews of opportunities and assistance for international students. (Distributed at the Embassy Education Conference.)

Diplomatic Directory
A printed directory with Key contacts in specialist diplomatic fields as well as an A-Z of trusted diplomatic suppliers. (Distributed at the Embassy Induction Seminar and sent as a pdf link to all our network members)

If you would like more information about advertising in one of the Embassy products please contact Kerry Low.

About the diplomatic market


Every year London’s diplomatic missions spend nearly £2.3bn* on goods and services in the UK, both as individuals and as part of the mission’s official expenditure.


London has the biggest bilateral diplomatic community in the world, numbering some 22,500** diplomats and their families. They represent more than 160 countries, so their diplomatic status makes them different to any other market.


Our subscribers belong to the ABC1 consumer group. They are drawn from the political and professional elite in their countries. Around half of the heads of mission in London are hand-picked by their heads of state and are personally wealthy.


Our subscribers frequently enjoy generous living allowances for themselves and their families as well as tax-free privileges, and many have to fulfill representational duties.


No matter what the economic climate is, there is always room in an embassy budget for services and products.


Every year, around one-third of the corps changes. This means there is always a new market to promote your goods and services. It also means service providers cannot afford to be complacent!


A virtual network of more than 4000 individual diplomatic subscribers (and growing) receive our bi-monthly Embassy magazine directly in their inbox. It is also forwarded within embassy intranets to locally employed staff and family members.


Many diplomats posted in more than 50 countries requested to remain on our circulation list, making our network global. Our digital format is ideal for diplomat because they can receive and distribute information instantaneously. As a result our readership is considerably wider than our official subscriber database and relevant intelligence can be forwarded to diplomatic networks and foreign ministries across the globe with just a few easy clicks.

  • *ONS Pink Book, 2015, **FCO, 2016

Why choose Embassy

Embassy is a trusted organisation with a team who have spent over a decade serving this influential market.

As a digital magazine and network, we are able to offer you extensive access to the diplomatic market at very competitive rates.

The Embassy editor is a well-known face on the diplomatic circuit. She networks extensively with all the diplomatic associations at the Court of St Jame’s. As a result Embassy is the information hub of the London diplomatic community. Diplomats feed us information and come to us for advice and recommendations.

We remain in constant contact with the diplomatic missions and in addition our subscriber database is updated regularly. Departing diplomats are invited to join our ex-London list and new arrivals are invited to join the network.

Advertising Fees

Embassy News and Diplomatic Diary Dates
Monthly digital publications that is sent to all our Embassy Network members.

Top Banner Advert £ 175
Middle Banner Advert £ 150
20% discounted advertorial packages
5 x Top Banner Adverts
£ 700
5 x Middle Banner Adverts
£ 660

Please note that the above prices do not include VAT

Embassy guides

These are printed and given out to all the attendees at the relevant Embassy event. A link to download a pdf of the guide is sent to all the Embassy Network members.

Embassy Guides Standard rate Early bird rate
Outside Back Cover (OBC)* £ 700 £ 300
Inside Back Cover (IBC)* £ 550 £ 250
Inside Front Cover (IFC)* £ 550 £ 250
Double page spread advertorial* £ 700 £ 300
Full page advert* £ 380 £ 175
Half page advert* £ 330 £ 150
* includes complimentary contact listing in the back of the directory
Embassy Website
Contact listing with direct links to your website and email address on the Embassy Directory page for 1 year £ 120

Please note that the above prices do not include VAT

If you require further information or would like to discuss in more detail about advertising with Embassy, please contact Kerry Low.