The benefits to advertisers

Regular exposure

Advertising in Embassy products gives your products and services regular exposure to embassy officials seeking to buy goods and services.

Enhanced branding

Your company reputation will be enhanced because you are directly associated with a product that is enjoyed and valued by the diplomatic community.

Global reach

Embassy provides you with additional promotional opportunities in a growing virtual network for diplomats across the globe. Securing business from a diplomat or mission in London today could translate into business in another capital tomorrow.

Direct market access

Person-to-person contacts are vital in this market. Sponsoring Embassy Events gives you direct, targeted access to the decision makers within diplomatic missions.

Working with the Embassy Group

Guarantees your company a competitive advantage in the diplomatic market and will help you build lasting relationships with missions.

To advertise in Embassy magazine and/or the Embassy guides please download the spec sheet which gives you all the necessary information on supplying the artwork.

About the diplomatic market


Every year London’s diplomatic missions spend nearly £2.3bn* on goods and services in the UK, both as individuals and as part of the mission’s official expenditure.


London has the biggest bilateral diplomatic community in the world, numbering some 22,500** diplomats and their families. They represent more than 160 countries, so their diplomatic status makes them different to any other market.


Our subscribers belong to the ABC1 consumer group. They are drawn from the political and professional elite in their countries. Around half of the heads of mission in London are hand-picked by their heads of state and are personally wealthy.


Our subscribers frequently enjoy generous living allowances for themselves and their families as well as tax-free privileges, and many have to fulfill representational duties.


No matter what the economic climate is, there is always room in an embassy budget for services and products.


Every year, around one-third of the corps changes. This means there is always a new market to promote your goods and services. It also means service providers cannot afford to be complacent!


A virtual network of more than 4000 individual diplomatic subscribers (and growing) receive our bi-monthly Embassy magazine directly in their inbox. It is also forwarded within embassy intranets to locally employed staff and family members.


Many diplomats posted in more than 50 countries requested to remain on our circulation list, making our network global. Our digital format is ideal for diplomat because they can receive and distribute information instantaneously. As a result our readership is considerably wider than our official subscriber database and relevant intelligence can be forwarded to diplomatic networks and foreign ministries across the globe with just a few easy clicks.

  • *ONS Pink Book, 2015, **FCO, 2016

Why choose Embassy


Embassy is a trusted organisation with a team who have spent over a decade serving this influential market.


As a digital magazine and network, we are able to offer you extensive access to the diplomatic market at very competitive rates.


The Embassy editor is a well-known face on the diplomatic circuit. She networks extensively with all the diplomatic associations at the Court of St Jame’s. As a result Embassy is the information hub of the London diplomatic community. Diplomats feed us information and come to us for advice and recommendations.


We remain in constant contact with the diplomatic missions and in addition our subscriber database is updated regularly. Departing diplomats are invited to join our ex-London list and new arrivals are invited to join the network.

Embassy online magazine

Embassy digital news is emailed 10 times a year direct to the diplomats

Top Banner Advert £ 175
Middle Banner Advert £ 150
20% discounted advertorial packages
5 x full page £ 700
5 x half page advert £ 660

Please note that the above prices do not include VAT

Embassy guides

For some of the Embassy Events we produce a Guide with content that is useful for . The guides are given out to the delegates at the Event. A pdf of the guide is also sent out to our entire database and is part of our welcome pack for new arrivals to London.

Education Guide

This is a guide to the UK education system, with overviews of opportunities and assistance for international students. (Distributed at the Embassy Education Conference.)

Diplomatic Directory

Key contacts in specialist diplomatic fields as well as an A-Z of trusted diplomatic suppliers can be found in this guide contains. (Distributed at the Embassy Induction Seminar.)

Embassy Guides Standard rate Early bird rate
Outside Back Cover (OBC)* £ 700 £ 300
Inside Back Cover (IBC)* £ 550 £ 250
Inside Front Cover (IFC)* £ 550 £ 250
Double page spread advertorial* £ 700 £ 300
Full page advert* £ 380 £ 175
Half page advert* £ 330 £ 150
* includes contact listing in the back of the directory
Embassy Website
Contact listing with direct links to your website and email address on the Embassy Directory page for 1 year £ 120

Please note that the above prices do not include VAT

To advertise in Embassy magazine and/or the Embassy guides please download the spec sheet which gives you all the necessary information on supplying the artwork.

If you require further information or would like to discuss in more detail about advertising with Embassy, please contact Kerry Low.