Eastern promise

One of the most deprived areas of London, Stratford has undergone a remarkable regeneration. Kenya and Nigeria opted to be part of that story by hosting their hospitality houses in the shadow of the Olympic Stadium.


Going the distance
Kenya is expected to be a dominant force in the distance events and proud Kenyans will be cheering on their athletes a stone’s throw from the Olympic Park. Determined to capitalise on the spotlight, Kenya is hosting a range of events – most of which are at their base in Kenya House at East Thames but also includes a Diaspora Conference at the Church House Conference Centre (28 July) and an Investment Summit at Mansion House in the City (31 July).

Other events include Kenya Export Days (2-3 August), where visitors can sample their best exports, from coffee to roses; Tourism Days (4-6 August), to introduce Kenya’s natural beauty; Heritage and Culture days (7-8 August), a celebration of Kenya as the Cradle of Mankind and much more; and Sports Days (9-11 August), where fans will be able to meet Kenya’s sporting champions. The festival will end with a huge Kenya Day party to signal the launch of Kenya’s Golden Jubilee celebrations.

Venue: East Thames, 29-35 West Ham Lane
Stratford, E15 4PH

Dates: 27 July – 12 August

Opening hours: 08.00-17.00

Admission: free



Brave new Nigeria
The grand old Victorian Theatre Royal in Stratford East will be the meeting place for Nigerians supporting their Olympic Team, a short distance from the Olympic Stadium. The Theatre will stage the New World Nigeria season, a celebration of Nigerian sport and culture featuring plays and poetry, music, dance, fashion workshops, literature and storytelling workshops and distinctive Nigerian products. Nigerian stars King Sunny Ade, Tiwa Savage, Seun Kuti and Egypt 80 Band will be performing in the evenings.

An evening with literary giant and Nobel Laureate Wole Soyinka, followed by a performance of his play The Lion And The Jewel (31 July)

Venue: Theatre Royal Stratford East

Gerry Raffles Square, E15 1BN