Sponsor

About Embassy events

Networking opportunities

Embassy Events host a number of annual conferences, seminars and exhibitions introducing diplomats to key contacts and suppliers in the UK.

Direct access

Meet face to face with decision-makers within diplomatic missions seeking to buy your goods and services.

Well attended

Our events have an excellent reputation and are always very well attended, attracting around 120-150 diplomats from more than 85 missions.

Relevant

Our events are developed through extensive consultations with diplomats, making them relevant to their needs. Exhibiting at an event is one of the most effective ways to expand your diplomatic business and gain valuable contacts at missions.

About the Diplomatic market

Niche

London has the biggest bilateral diplomatic community in the world, numbering some 22,500* diplomats and their families. They represent more than 160 countries and their diplomatic status makes them different to any other market.

Lucrative

Every year London’s diplomatic missions spend nearly £2.3bn** on goods and services in the UK, both as individuals and as part of the mission’s official expenditure.

Elite

Our subscribers belong to the ABC1 consumer group and are drawn from the political and professional elite in their countries. Around half of the heads of mission in London are hand-picked by their heads of state and are personally wealthy.

Privileged

Our subscribers frequently enjoy generous living allowances for themselves and their families as well as tax-free privileges. Many have to fulfil representational duties.

Recession-proof

No matter what the economic climate, there is always room in an embassy budget for services and products.

Ever-changing

Every year, around one-third of the corps changes, meaning there is always a new market to promote your goods and services to. But it also means service providers cannot afford to be complacent!

Targeted 

A virtual network of more than 4000 individual diplomatic subscribers (and growing) log on to the website and receive our monthly magazine directly in their inbox. It is also forwarded within embassy intranets to locally employed staff and family members.

Global

Many diplomats posted in more than 50 countries have requested to remain on our circulation list, making our network global. Our digital format is ideal for diplomats, who receive and distribute information instantaneously, making our readership considerably wider than our official subscriber database. In a few easy clicks, relevant intelligence can be forwarded to diplomatic networks and foreign ministries across the globe – without weighing down the diplomatic bag.

  • * FCO, 2016 **ONS Pink Book, 2015

About Embassy

  • Embassy is the leading digital networking forum dedicated to all foreign diplomats and embassy staff in London.
  • Embassy provides a specialised news digest of diplomatic activity in London.
  • We host a series of professional networking events, seminars and conferences to help diplomats make the most of their posting in London.
  • Our online format also means we can stay globally connected to our subscribers, no matter where in the world they are. And when diplomats are posted to another capital, Embassy is a great way to stay in touch with their friends and contacts.

Why choose Embassy?

Trusted

Embassy is a trusted organisation with a team that has spent over a decade serving this influential market.

Cost-effective

As a digital magazine and network, we are able to offer you extensive access to the diplomatic market for very competitive rates.

Well-connected

We are the information hub of the London diplomatic community. Diplomats feed us information and come to us first for advice and recommendations. The Embassy editor is a well-known face on the circuit and networks extensively with all the diplomatic associations at the Court of St James’s.

Up-to-date

We remain in constant contact with diplomatic missions and our subscriber database is updated regularly. Departing diplomats are invited to join our ex-London list and new arrivals are invited to join the network.

Work with Embassy and you will benefit from

Unrivalled direct market access

Person-to-person contacts are vital in this market. Our decade’s experience serving this community means nobody understands the market better than we do.

Networking

We are the only company who can give you targeted access to your decision-makers within the diplomatic missions.

Regular exposure

Advertising in Embassy will give your products and services regular exposure to embassy officials seeking to buy your goods and services.

Building relationships

Through Embassy Magazine and attending the Embassy events you will build and maintain new relationships, which is vital with this ever-changing niche audience.

Enhanced branding

The reputation of your company will be enhanced as your company is directly associated with a product enjoyed and valued by the diplomatic community.

Global reach

Embassy provides additional promotional opportunities in a growing virtual network for diplomats across the globe. Securing business from a diplomat or mission in London today could translate into business in another capital tomorrow.

Competitive advantage

Working with Embassy will give your company a competitive advantage in the diplomatic market by helping you build lasting relationships with the foreign missions.

Embassy Partnerships packages

To find out further details about the Embassy Partnership packages please click here

Embassy Event Sponsorship packages

To find out further details about Embassy Event Partnership packages please click here